Charlotte Conference

ROLE: Creative Direction, Design, and Illustration, by Jody Pritchard 
Video directed by Dave Tanenbaum. Event Photography by Patrick Clark. Production by Power’s Special Events Team, and Nomad Collective

This Conference was held in the “Queen City” Charlotte, NC, where Power HRG was about to open a new office. The goal was to promote the city as a place for innovation. While on a site visit, the event planning team worried that giant gold chandeliers in the main space would clash with the tech feel that they knew they wanted. I was able to merge the ornate with a tech esthetic to create a unique and cohesive system. The chandeliers paired well with the crown that symbolized the city. I designed a system of graphics that split between inner structures and finished exteriors. It highlighted the innovation and planning behind greatness.