For Power HRG's Nashville Leadership Conference instead of the usual logo loop during intervals, I conceived the idea of filming the process of creating a letterpress poster for the event and directed the video production. This piece related back to classic letterpress posters advertising Nashville shows that were displayed throughout the conference venue. I was able to collaborate with letterpress printmaker Matt Hiller for its creation including laying out the project and selecting just the right type. The circle with three stars is reflective of the Tennesee flag. This mesmerizing video gave the attendees appreciation for the laborious way that it was created. They were thrilled to receive the commemorative poster.