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PHILLY WANTS LEBRON
ROLE: Design and Illustration, by Jody Pritchard
Designed with direction from sports enthusiast Dave Tanenbaum. PR by A&G and Michelle Baur. Video by Power’s internal video team. Photography by Gabriela Barrantes. Origin of idea wildly debated between CEO Asher Raphael, SEO JD Diskin, or maybe RVP Bradley Verling.
Can a home remodeling company start a national movement? These billboards were placed seven miles from the Cleveland Cavaliers Rocket Mortgage FieldHouse arena in an effort to get LeBron James to play for the Philadelphia 76ers. I chose a simple recognizable design that could easily be picked up by news channels.
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